She is necessary that the company diversifies the products, but that it does not have raised prices, therefore does not possess a clientele with purchasing power high, demonstrating that an ample market for products with high prices does not exist. GRAPH 5? Quarter In relation to the Quarter that the customers live (26%) lives in the center, that is, in the same quarter that is situated the supermarket, already excessively interviewed they live in next quarters to the supermarket: (18%) in the Quarter Rosary, (12%) in the Campinho Quarter, (8%) in the Quarter Lcio Priest, (20%) in the Patrician Quarter; (16%) lives in other quarters. GRAPH 6?
Choice of the supermarket When we ask to the people in the interview because you chose this supermarket, (32%) had answered why the supermarket was next to house, this data mean sufficiently regional, local a behavior and create a possibility to develop the business for the supermarkets of quarter. GRAPH 7? List of purchases the majority of the people (78%) does not use list of purchases, (22%) of the interviewed ones only uses lists to carry through its purchases, the people who do not use list of purchases are more apt to buy for impulse, is and a tool importantssima that the entrepreneurs have in hands; The great gold rule is to leave the customer the biggest possible time in the establishment. ' ' The more time the customer it is inside of the market, plus it compra' '. GRAPH 8? Companions for accomplishment of purchases the Majority of the people (78%) goes to the alone purchases of supermarkets, the ones that go according to folloied research are (22%), exactly thus for haste question, the companion many times is in the car waiting. GRAPH 9? Average time to carry through the purchases Another important data disclosed by the research is in relation to the average time that the people spend to carry through its purchases. The average and of (10 to the 15 minutes) this only means that the people have much today little time pair.