Sensory Marketing by abramcrombie

The consumer is not blind, nor deaf, much less gross. Squeeze a lemon. Scratching a chalkboard. View a nail with a balloon. Our senses are always feeding on the information that gives us the world and we are fortunate to find in the business intangible perceptions, which are built based on the signals that the senses give us. Some scientists mention that the love generated by smell: Through the nose, read the DNA codes of the other person and detected no substances our bodies, so that when procreation is complete a more comprehensive immunological structure and strengthened . This woolly scientist leads us to understand that consumers look for what it lacks supplemented or want to get the marks. How to help us talk about ways in marketing 'is important to recognize that stimulus generated by the mark, or which are those that are around the category. For example, all lenga etazos receiving the owner of a dog and the joy that causes, or the feeling you have when you open the packaging of pet food. Also, you need to define whether we are a product or service, because we are playing the consumer senses differently. The film against the soup, for example. The senses are functional and emotional meanings to the consumer. Go beyond the literal way of speaking of Starbucks, Nike, iPod or Spa, (they always do his job so well that are exemplary for all), this time we think about brands as less sophisticated or Cemex Tortillinas Tia Rosa . The sense of touch is fundamental to both. But probably connote taste the sweetness, while the hardness promotes quality. For this reason, the same tact can cause hugs or safety. The senses help us provide a better consumer experience. If the feet have nerve endings, and these nerve terminals have direct contact with sexual organs, imagine a woman buying shoes. Currently the man is exploring his feelings. It is more conscious of what he feels, and a brand that wants to bring to this segment can be a good guide to accompany him on this search. neuroling on schedule istica, senses help us perceive the world. Some people are more visual, auditory, or kinesthetic (develop several senses). If someone is auditory will cost a bit more work to convince a visual stimulus. It would be interesting to some research agency told us that sense dominates our consumers to take it into account in our media plan, to have a bell more visual, auditory, and so on. Or know that our competition stimulates sense. At the end of the day, we connect our strategies in humans, and out of Elba Esther Gordillo, do not know any person who is not influenced by feelings or the senses.