That some companies employ twitter Americans not only to know what is being said to them at the moment is happening, but also to establish direct discussions with their users about their brands, because that is where the conversation is established, the samples usefulness of corporate microblogging. In the blog salmon and showed how they use long ago were giving companies like Dell or JetBlue or Southwest to twitter, and establishing relationships with their customers.
By Enrique Dans, Business Week published several articles regarding the microblogging corporate, including: How Companies Use Twitter to bolster the Getting Intimate Brands and (with customers) on Twitter. Both articles show the growing interest of companies to make a proper use of Twitter, both to give a boost to their brands, to have closer contact with its customers. If we think, again managing the digital identity of the company, with the brand always in the spotlight.