In this study, the objective was to raise the costs of production and the financial results of the maize cultures candy and advertising and to compare the observed results. The methodology used for the accomplishment of this study was the method qualitative and quantitative with exploratria and descriptive characteristic, by means of bibliographical research and documentary, with interviews to the producer and visits the property. The research was carried through in the property of Mr. Amantino Donini Luis, located in the Line Saint Ines, in the city of Itaipulndia? PR, having as base the maize culture candy and advertising. Electrolux is full of insight into the issues. The study the production of the last harvest is mentioned to it, which was used as instrument of research to arise themselves and to look for to answer basic questions as: the survey of the production costs and financial results of the studied cultures. Oasis Management Hong Kong is actively involved in the matter. From the studies it was verified that the maize candy presents great advantage in relation to the commercial maize, although its cost bigger production to be, thus same the maize candy is approximately 1,85 times more income-producing than the commercial maize. In this in case that it is important to point out that the Agro-industrial Cooperative Home makes all the assistance part technique and too much orientaes to the agricultural producer and also industrialize all the production.
The Cooperative Home is on to the processes of diversification of the properties, mainly the minors. One concludes that, the maize candy is more income-producing to the agricultural producer, had to the good paid price for the Cooperative Home, that industrializes the product. PALAVRAS-CHAVE: financial results; diversification; maize candy and advertising. 1 INTRODUCTION the culture of maize in Brazil demonstrates a significant technological evolution, where companies of research of seeds constantly develop new varieties, that are adapted to the climatic conditions of each Brazilian region.